Sadaharu AOKI
Website Redesign (Case Study)
UI / UX
UX / UI Approach
About Sadaharu AOKI:
Renowned internationally as a pastry chef, his creations skillfully combine his Japanese origins with French tradition. His shops are present in France and Japan.
Problems:
By analyzing the current website of the pastry chef Sadaharu
Aoki, we can see that it does not reflect his expertise, the
quality, and the aesthetics of his creations. In fact, the
hierarchy and navigation are far from optimal.
Solutions :
The sitemap hierarchy and webflow have been redesigned, and the
information has been reorganized to have a smooth, uncluttered,
and pleasant navigation. The graphics have been simplified and
inspired by Japanese Wagashi, and unified to improve
consistency.
Keywords:
Clean, white, matcha green, black sesame, wagashi, Japan,
delicacy, sweetness.
Scope of the project:
From interface design to prototyping, through graphic solutions
research, moodboards and benchmarking.
BEFORE
AFTER
Responsive website
On mobile, tablet or desktop, this redesign adapts while keeping the clarity and aesthetics necessary for a fluid and and intuitive navigation.
Copyright: Photos and informations - Sadaharu AOKI website